Adding to the ever-increasing influx of (add preferred noun here: airtime, hype, prestige, simple volume of written or spoken words) about Koons’s work in the wake of the Whitney’s current retrospective, the joint IFA-Whitney symposium, The Koons Effect was a game participant. Unlike much of the other dialogue around the show, however, The Koons Effect aimed for tough methodological questions from the start; indeed the symposium could be said to have centered on the question of whether Koons’s work proves itself beyond the pale of established historical interpretative frameworks and vocabularies, warranting something “new.” Two points were immediately clear: facile and default recourse to models (like the commodity fetish) or to figures (like Duchamp and Warhol) bear little fruit in the collective effort to advance the discourse on Koons, and the lighter the reliance on the artist’s own manicured explanations and language of self-presentation, the deeper the insight.
Rather than synopsizing the conference here, however, what follows are abbreviated summaries of four of Friday’s eight presentations, in part to signal their diversity (I consider only part two of the event, the September 12 proceedings, which were fully recorded and are available online). The challenge of precisely summarizing any individual talk points not only to the complexity of the ideas grappled with and the lines of inquiry opened up, but—and maybe more importantly—the supremely unresolved state of current thinking on the artist. Whitney curator Scott Rothkopf’s show is revelatory for bringing the full trajectory of Koons’s production into view, enabling—unbelievably—for the first time what one hopes will be a spate of ambitious art historical work based on direct experience and study of the objects.